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我能解决 幕后与过程 媒体与材料动画短片

I Can Solve It / Material and Media​


This short animation aims to raise a question about our way of treating our waste. It is illogical, perfectly useable things have not been used wisely. Garbage has not been well sorted. These seem to be small things, but this inappropriate hobby could have an ecological effect on the global environment. It is time to act.

If the film is not loading or playing properly. Try the following links on a new window. Vimeo Youtube


I’ll be using After Effect, Premiere, Photoshop, Blender and Substance Designer in this project.

软件
Softwares



意向
Rationale

In my apartment building, I found where a lot of mixed garbage in the bin, seems no one cares about the label on the bin. I was curious if that happened in this building or if it is a border phenomenon. I asked some friends to investigate how people process garbage in their buildings. And the result is mostly identical.


选题原因
Why this topic?​

I think it is important to raise awareness of classification. The current offer from the city council is not as valid. People are most likely to toss their garbage together for convenience. The reason that I could think of is till lag of advertising. Most of the trash will be sent to the landfill and buried Which is a dangerous move because not all the waste can be broken down over a short period. Plastic, for example, takes over 1000 years to decompose. It’s not only harmful to the environment but also the incused disposal cost.

Storytelling method
I’m going to show the audience a visual story, none-dialogue, with a representation of reality, and a sense of involvement.

Animation style
Simplify, Stylised 3D animation (low poly) with somewhat realistic texture and elements.

Targeted audiences
Simplify, Stylised 3D animation (low poly) with somewhat realistic texture and elements.

Place of showing
Considering the length of the film, it will be better to use it as an advertisement. Places like YouTube, Facebook, and Instagram.



字体选择
Fonts & Typography

To create a realistic sign, I did some research on what font is used on highway signs. And came back with Highway Gothic. The font is easy to read. Which is great for this project, because the time is fairly limited.

https://youtu.be/4Kp8nQnt5VI

Source: https://youtu.be/4Kp8nQnt5VI

On the City Council website, there is documentation that describes how to manage the waste.  but in real life, people just don’t seem to care that much. One of the reasons that I could think of is the document itself. Reading is not a very effective way to get the message across. Thus I think animation is a relatively affected medium to get the message around. When I was researching the topic, I came across a YouTube ad, that oddly enough just happened to match what I just searched for 30 minutes ago.  but in this case, I’m glad The algorithm is doing a decent job leading me straight to the Auckland Council channel. and coincidentally, there was a recent upload about waste management. so it supported my topic. That this a relevant issue. 


Government info


The estimated composition of landfill waste in New Zealand:
Organic matter 39%.
Paper 19%.
Construction and demolition waste 17%.
Potentially hazardous 8%.
Plastic 7%.
Metal 6%.
Glass 2%.
Other 5%.
Source: Ministry for the Environment (1997)

Just over half the litter is paper (53 percent) and a quarter is plastic (26 percent). The remainder is divided among metal (6 percent, half of it cans), glass (4 percent), and a miscellany of items, such as wood, ice cream sticks, food scraps, tyres, rubber items, clothing and construction material. The metal and glass proportions have declined significantly over the decade, while the plastics proportion has expanded. Much of the paper, plastic, metal and glass litter comes from discarded packaging, particularly food and drink containers.

One way of reducing the amount of waste at landfills is to increase the fee for dumping it. A 1993 study of local authorities’ waste reduction initiatives found that disposal fees at landfills tend to be lower than the costs of landfill maintenance or expansion (Parliamentary Commissioner for the Environment, 1993). As a result, landfilling is seen as the cheap and convenient option in many cities and districts. The relationship between dumping fees and landfill waste volumes is shown in a 1993 comparison of four New Zealand cities (see Figure 3.14). Where fees are higher, businesses and householders have a greater incentive to produce less waste-or to dispose of it in other ways.


Why reducing, reusing and recycling matter


News


Millions of pizza boxes needlessly sent to landfill

Public Place Recycling Scheme (PPRS) research found half of those surveyed threw their pizza boxes in the bin not knowing they could be recycled.

That means about 26 million boxes a year – almost 3000 tonnes of cardboard – are being hurled into landfills needlessly.


https://www.stuff.co.nz/environment/68483383/null

200,000 tonnes of rubbish sent to landfill a year – and that’s just Auckland

Over Christmas and New Year the amount we chuck away increases by 10 per cent and the number of items we send for recycling increases by 20 per cent.


https://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=11957595


Movie reference


Wreck-It Ralph – 2012
I got the gameplay style idea from the 2012 Disney animated film Wreck-It Ralph. I got my Catchphrase from the movie Wreck-It Ralph. There a scene in the movie where every time fix-it Felix the Games started Felix will say “I can fix it!” So I borrow the idea of “I can “something” it.”  And switch with the word to solve, hint the title I can solve it.

Ready Player One – 2018
The wasteland, Heavy industrialised looking style on 2018 film Ready Player one.



To tell the story, have an outline. The story is about recycling waste. Using a high-contrast environment, heavy foggy dark kind of thing. In the film, I place the gameplay style at the start and turn down to reality instantly. 

There’s also an irony scene in the film, the advert on the truck says “GREENEST CITY AWARD”. Play with the political aspect, local interest and the lies.


故事版
Storyboarding

I am thinking of using two main scenes in this project, one is the city scene, and one is the landfill scene. The first scene is the gameplay scene cam pan from the sky down to the subject and revived the title. And most of the cut scene will be hard cut, to achieve the instant look. After a rough edit, I found some shots were not necessary for the film so I cut them out. To make the storyline more compact and fluent. I marked out the scene number and shot number to time myself, and also helped with camera placement. Make it easier for me to work in Blender.